HAT DESIGN

DETAILS
Season — SS25 & FW25
Where — UNRL
Role — Lead Hat Designer

MEN’S HATS

After taking over the hat department in October 2023, I successfully designed two seasons of the men’s hat collection. For SS25, we planned to release four new designs, totaling 30 new hats. I managed every step of the process—from conceptualizing the styles and identifying gaps in the assortment to working directly with factories on trims, colors, fabrics, and fit. For FW25, I oversaw the design of 15 new colorways and the brand’s first-ever youth hat. Across both the men’s and youth lines, I managed a total of 65 hats.

WOMEN’S HATS

In July 2024, we launched our first women’s hat—the Eclipse Performance Cap. While I wasn’t involved in the initial design, I took over and fine-tuned the hat before its release last summer. Since the women’s accessory and apparel line was still new, we didn’t yet have extensive data on the growth of those products during my time there.

The hat department experienced exciting growth during my tenure. Between January and September 2023—prior to my leadership—around 192K units were sold. In just seven months (May to December 2024), sales nearly tripled, reaching 500K units.

Please Note: For FW25 & SS26, I am unable to showcase my work as the products have not yet launched.